- External feature
How to Supercharge Tiny Businesses
“In developing countries, many small businesses lack strong accounting practices. Mia (short for mentora con inteligencia artificial) launched in July 2025 and was part of a project led by then–Rice University PhD candidate Marcela Aguilar, who will join the Chicago Booth faculty this summer. She says a key aim is ‘to teach accounting more effectively, given the real constraints entrepreneurs face.’”
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Development Accounting, but the kind done by Accountants not Macroeconomists
“Aguilar’s job market paper conducts a RCT in Honduras in which she has an AI-enabled mentor through WhatsApp that tries to increase the salience of accounting as a core language of business, which she finds increases the demand for accounting information and use of accounting as a framework for making business decisions.”
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Meet Mia: An AI Mentor for Microentrepreneurs
Read how Mia helps small businesses using AI-powered guidance
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